Fourzam (AKA IntoNow)

Shazam is an amazing music discovery engine. It allows you to identify, buy and share any song that is playing. Just hold your phone to the speaker and shazam!

Foursquare, Gowalla and a few others allow you to share your location with friends. The promise is that you can find friends nearby and explore new places.

Put these two concepts together and you get IntoNow. It allows you to connect with your friends around the TV you love. Just hold your phone up to the TV, IntoNow identifies the show or commercial, and shares this with your friends.

What I find interesting about this integration of tools and technologies. These mashups are not just for MIT grads with some startup cash, Marketers should take the time to understand what is possible with their own tools and technologies.

Here is an example of how marketers are using this: Tag a TV Ad, Get a Free Pepsi

1 Mobile App Trends You Can’t Ignore

A great post by Christina Warren titled 5 Mobile App Trends You Can’t Ignore provides some great ideas for marketers thinking about mobile.

My POV is that everyone should pay special attention to trend #2, Integration with Dropbox and Other Cloud Services. While this is a key feature for mobile users to free them from “smartphone jails” as Christina says, all marketers need to think about how APIs can connect their brands own insight, expertise, functionality, tools, etc. with all the social applications that exist today. Or even better, let developers figure it out for you.

Here are a couple of good resources to start with: