Books

My favorite marketing and business strategy books:

  • The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
    by Roam, Dan.
  • Buyology: Truth and lies about why we buy
    by Lindström, Martin
  • Emotional Branding: The new paradigm for connecting brands to people
    by Gobé, Marc.
  • Kellogg on Integrated Marketing
    by Iacobucci, Dawn.
  • The New Rules of Marketing and PR: how to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly
    by Scott, David Meerman.
  • The Brand Bubble: The looming crisis in brand value and how to avoid it
    By John Gerzema and Ed Lebar
  • Brands and branding
    By Rita Clifton and John Simmons
  • The Momentum effect: how to ignite exceptional growth
    By J.C. Larreche
  • Why Johnny can’t brand: Rediscovering the lost art of the big idea
    By Bill Schley and Carl Nichols Jr.
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