Is it time for a mobile website?

There are three variables that should be at the top of your list when answering this question:

  • What is the business goal/value?
  • What percent of my users access the mobile web?
  • What is the cost of entry?

The first question only you can determine. Included below are some stats and tips that should help answer the other two.

A Forrester Research report “Making The Case For The Mobile Internet” by Julie Ask. In this report, Forrester provides some data showing that adoption continues to grow, frequency is growing quickly and more users are accessing the open internet instead of their carrier portals online. Checking your site analytic browser stats will tell you if your specific users are in-line with these trends.

A Mashable article originally appeared on the American Express OPEN Forum, and highlights 8 Tools For Easily Creating a Mobile Version of Your Website.

With adoption up and cost of entry down, it’s time to evaluate the business value of mobile websites again.


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